Gretchen TeBockhorst is an award-winning public relations and marketing communications expert. A recognized and respected leader in the hospitality industry, Gretchen’s experience includes managing the public relations campaigns for a long list of Denver Burger Battle notables including The Cherry Cricket, Citizen Rail and Great Divide Brewery. Before founding Prim, Gretchen was the director of marketing and public relations for Richard Sandoval Hospitality. During her time at Richard Sandoval Hospitality, she took the 65-unit international restaurant group to new heights by formulating brand strategies, launching a retail line, releasing the New Latin Flavors cookbook and securing Chef Richard Sandoval as the face of Nestle’s Abuelita Chocolate. Her media relations efforts have secured national attention from a variety of outlets including The Wall Street Journal, Food and Wine Magazine, Foodnetwork.com, TODAY, CBS This Morning and Travel + Leisure, among others. Since launching Prim + Co, Gretchen has catapulted it into an award-winning PR firm with renowned clients such as Restaurant Olivia, Toro by Chef Richard Sandoval, The Elizabeth Hotel, Limelight Denver, Hotel Clio, Visit Anaheim, Shake Shack and Sweetgreen. Over the years, Prim has been recognized as one of the “Best PR Firms in Denver” by Expertise.com and has been included in ColoradoBiz Magazine’s “Best of Colorado” issue in the public relations category for five years running. PR aside, Gretchen’s true talent lies in the recruitment and establishment of a team that genuinely matches the caliber and service standards of her clientele. She feels incredibly fortunate to work beside such impressive people. Gretchen lives in Littleton with her husband and three sons. They make burgers (at least) once a week at home and have a running list of their favorite burger restaurants in the south Denver ‘burbs.